THE SECRET TO IRRESISTIBLE MARKETING/ 3 SECRETS TO IRRESISTIBLE MARKETING

THE SECRET TO IRRESISTIBLE MARKETING/ 3 SECRETS TO IRRESISTIBLE MARKETING

When something is exclusive, limited, or in high demand, it becomes more attractive. Whether they are whitepapers, trials, memberships, promotions or even downloads, these irresistible offers can overcome a lead's doubts and concerns.

But why do these elements work? Because they generate a physiological response that makes an offer more valuable. People have to recognize the value of your offer to be bigger than what you are asking for in return. The greater the perception of value, the more irresistible the offer.

So, how do you make such an offer?

1) Scarcity

When you look at the theory of supply and demand, you will see that when supply is limited, the demand increases. Scarcity has a psychological control on us, making us crave something even more if there isn’t enough to go around. Scarcity creates a fear of shortage and thus a sense of urgency.

There are three ways to target customer using this principle:

·        Limited Time Offers

The most popular in the scarcity category, it shows a shortage of time and practically every advertisement uses this to lure customers. For example, “Get 0% interest before it’s gone!”

·        Limited Quantity Offers

When something is offered in a limited quantity, it becomes unique or exclusive. In some studies, limited quantity offers have performed better than limited-time offers because you don’t know when an offer of limited quantity will become unavailable, whereas a time based offer has a known end time.

Personalized email

This is why when Google was launched it was so successful. Gmail.com addresses where in limited supply and you could only get one if you got an invitation. This created exclusivity and value.

Marketing Software

How to Optimize Your Landing Pages for Long-Term Lead Generation

The Page Title

The most important component for any on-page SEO is the title of that page. The page title gives the description of the webpage that you see at the top of the browser or in the tabs.

The correct page title can effective indicate what the content on that given page is about, to search engines. They are also a few key components that you can consider while creating page titles for your landing pages:

·        Keep it short – Search engines mostly only show the first 60 characters in search results and so your page title shouldn’t be the complete title of the content or offer that you are promoting website. Instead, focus on keywords by eliminating any unnecessary words. But be sure that it is still easy to read and is clear in conveying what the content of that page is about.

·        Use high-quality keywords first – Search engines give more importance to keywords that are placed closer to the left of the page title. Because of this, you should begin your page title with the most important keywords first and put the less important ones later.

ustomers too are warming up to the idea of getting customized offers

But thankfully now, with the addition of cross media marketing, the technology to cater to each and every customer on a personal level exists. AudienceOne is one such leading company which can provide your business with personalized cross media and variable data printing softwares. Digital printing, email, Internet, mobile, social media, data mining, analytics, etc. are all easily available.

Customers too are warming up to the idea of getting customized offers and are now demanding business owners to target them individually, instead of sending them generic material that they consider ‘junk mail’.

For instance, take Target as an example. This store has made an individual profile for shoppers based on data taken from purchases and online and email interactions of over 2 billion of their customers. They then designed and circulated personalized emails featuring discounts and products that would appeal to each customer based on their previous purchases. The result: double the response rates, a 50% increase from previous static email and a 30% savings in operation costs.

So, avoid a one-size-fits-all approach and instead present your customers with the much needed individual attention they want and deserve!

PROBLEMS WITH PHOTO MONETIZATION

For example, your Facebook, Twitter or Tumblr account may have a ton of pictures showing you, your friends or your family doing some form of exercise. Now it may not matter to you what brand of sneakers they are wearing, but it is important to advertisers. An advanced computer vision technology system could detect whether they are sweating in Nikes, Reeboks, or Adidas!

Similarly, if you go to your friend’s house for a party and the next day the pictures are uploaded onto a social media website, the advanced computer vision technology would be able to detect what brand beer you drank or from which company the pizza was from.

A further, facial recognition technology could help detect emotions based on happy, sad or other expressions. It will be a small leap to measuring visual brand sentiment by extracting moods and feelings about products from photos.

PROBLEMS WITH PHOTO MONETIZATION

Will customers be able to welcome their personal photos being used as advertising? Some may have privacy concerns, while others might embrace the opportunity, after being motivated by rewards in brand loyalty programs or even through revenue sharing.

Before the News Feed makeover, Facebook got a lot of attention over its Graph Search feature which was a solution for more niche targeting of Facebook's more than one billion users. Graph Search will let you connect with other people based on very detailed criterion, such as “People Who Live in India, Who Like Jay Z and chocolate cookies.” It delves into a huge pool of data, but also has restrictions for identifying what is in the photos. Like all of Facebook ads and promoted posts, Graph Search also depends on text. So, if a photo is not tagged with the product or person you are looking for, it won’t come up in the search.

Following its huge change to visual content, Facebook has also announced that it will soon be showing 15 second video ads that will automatically start playing in your News Feed. A decision still has to be made on this, as most feel that they are even more interfering than silent photos.

While visual content continues to increase, social networks are still struggling to monetize it. There is a huge opportunity for using advanced image technology to their present advertising services because now no brand needs to remain “invisible” any longer.