The Page Title
The most important component
for any on-page SEO is the title of that page. The page title gives the
description of the webpage that you see at the top of the browser or in the
tabs.
The correct page title can effective indicate
what the content on that given page is about, to search engines. They are also
a few key components that you can consider while creating page titles for your
landing pages:
·
Keep it short – Search engines mostly
only show the first 60 characters in search results and so your page title shouldn’t
be the complete title of the content or offer that you are promoting website. Instead, focus on
keywords by eliminating any unnecessary words. But be sure that it is still
easy to read and is clear in conveying what the content of that page is about.
·
Use high-quality keywords first – Search engines give more importance
to keywords that are placed closer to the left of the page title. Because of this,
you should begin your page title with the most important keywords first and put
the less important ones later.
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