ustomers too are warming up to the idea of getting customized offers

But thankfully now, with the addition of cross media marketing, the technology to cater to each and every customer on a personal level exists. AudienceOne is one such leading company which can provide your business with personalized cross media and variable data printing softwares. Digital printing, email, Internet, mobile, social media, data mining, analytics, etc. are all easily available.

Customers too are warming up to the idea of getting customized offers and are now demanding business owners to target them individually, instead of sending them generic material that they consider ‘junk mail’.

For instance, take Target as an example. This store has made an individual profile for shoppers based on data taken from purchases and online and email interactions of over 2 billion of their customers. They then designed and circulated personalized emails featuring discounts and products that would appeal to each customer based on their previous purchases. The result: double the response rates, a 50% increase from previous static email and a 30% savings in operation costs.

So, avoid a one-size-fits-all approach and instead present your customers with the much needed individual attention they want and deserve!