THE LONG TERM IMPACT OF SEO ON LEAD GENERATION/
What
if the campaigns that you are currently working on would provide you with leads
even 3 months later? How about 3 years later?
Surprised?
Well, at Audience
One we found out that about 90%
of the new leads that we generate every month are actually acquired on offers
that we hadn’t even created or promoted that month. In fact, about 70% of the new leads were generated through offers that we hadn’t even looked
at in over 3 months!
Also,
we found that about 70% of the
leads we generated from our blog are actually from older articles and not the
ones that were published that month.
So, in
other words, old content, even ones that you used
a few months or even years ago, has the ability to offer a
continued rate of lead generation in the present as well as the future. Isn’t inbound
marketing the best?
This
means that whatever offer or content you are working on at the moment, should
not only be taken into account right now but also in future campaigns. But
how do you make certain that your content is getting found and is optimizing
leads a long time after you have stopped promoting it through cross media channels?
You do it by optimizing it
for search engines!
I’m
sure you are familiar with the process of using search engines to solve your
problems. Almost two-thirds of the search traffic that comes into AudienceOne.com
is from non-branded terms like “cross
media marketing” and “campaign analytics.” Many
people are searching for answers to their issues and when they search for
solutions, they come across our content. As for us, having website pages that
rank well for these terms, we can generate thousands of new leads for our
company each month, without even putting any additional effort. That is why
it’s so important to keep in mind SEO practices when you are creating any new content
or offer. Because if you do the right thing now, it will pay dividends long
into the future!
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