HOW DOES SEO IMPACT LEAD GENERATION IN THE FUTURE?/ INCREASE LEAD GENERATION IN THE FUTURE BY USING SEO RIGHT NOW

THE LONG TERM IMPACT OF SEO ON LEAD GENERATION/

What if the campaigns that you are currently working on would provide you with leads even 3 months later? How about 3 years later?

Surprised?

 Well, at Audience One we found out that about 90% of the new leads that we generate every month are actually acquired on offers that we hadn’t even created or promoted that month. In fact, about 70% of the new leads were generated through offers that we hadn’t even looked at in over 3 months! 

Also, we found that about 70% of the leads we generated from our blog are actually from older articles and not the ones that were published that month.

So, in other words, old content, even ones that you used a few months or even years ago, has the ability to offer a continued rate of lead generation in the present as well as the future.  Isn’t inbound marketing the best?

This means that whatever offer or content you are working on at the moment, should not only be taken into account right now but also in future campaigns.   But how do you make certain that your content is getting found and is optimizing leads a long time after you have stopped promoting it through cross media channels? You do it by optimizing it for search engines!

I’m sure you are familiar with the process of using search engines to solve your problems. Almost two-thirds of the search traffic that comes into AudienceOne.com is from non-branded terms like “cross media marketing” and “campaign analytics.” Many people are searching for answers to their issues and when they search for solutions, they come across our content. As for us, having website pages that rank well for these terms, we can generate thousands of new leads for our company each month, without even putting any additional effort. That is why it’s so important to keep in mind SEO practices when you are creating any new content or offer. Because if you do the right thing now, it will pay dividends long into the future!

USE AUTOMATION FOR EFFECTIVE GROWTH/ HOW AUTOMATION CAN HELP YOU DO MORE AND EARN MORE/ WHY AUTOMATION IS A NECESSARY TOOL

AUTOMATE YOUR WAY TO PROFIT/

Small business owners need to have a hands-on kind of attitude, out of necessity if nothing else. But you don’t have to individually take care of every chore. Automation is a good way to increase competence and free you up for making profits.

Obviously, the main part of any business is profit. But for most small business owners, time, efficiency and output is also as important. This is because these three qualities are as difficult to come by as profit! So do you make more time to be efficient in order to produce more profit and grow your company?

Each business requires important but time consuming tasks that need to be done, but they are not essentially profit producing actions. By automating these tasks, you can free yourself up and make more time to focus on activities that do produce income.

Take for instance, making use of email auto-responders and templates to reply to common customer questions or for managing customer orders.  AudienceOne’s Customer Relationship Management (CRM) and invoice processing softwares can help you automate this task and free up some of your time.

You can also easily automate vital technical tasks like virus scans and data backups. By doing this you achieve double benefits – you guard your business from data loss and save time and effort.

Marketing is another area that can be automated. By outsourcing your email and social media marketing campaigns to AudienceOne you can schedule your posts to numerous social media platforms at once and reach a larger audience via the email campaigns.

So, here’s the truth about automation. It’s a very useful and a great tool when used sensibly. Start slow and make sure to keep tabs on how your customers respond to it. The person-to-person experience for great customer care cannot be replaced so you need to strike a balance between the two strategies. Don’t sabotage hard-earned relationships with your customers to make way for efficiency.

THE SECRET TO IRRESISTIBLE MARKETING/ 3 SECRETS TO IRRESISTIBLE MARKETING

THE SECRET TO IRRESISTIBLE MARKETING/ 3 SECRETS TO IRRESISTIBLE MARKETING

When something is exclusive, limited, or in high demand, it becomes more attractive. Whether they are whitepapers, trials, memberships, promotions or even downloads, these irresistible offers can overcome a lead's doubts and concerns.

But why do these elements work? Because they generate a physiological response that makes an offer more valuable. People have to recognize the value of your offer to be bigger than what you are asking for in return. The greater the perception of value, the more irresistible the offer.

So, how do you make such an offer?

1) Scarcity

When you look at the theory of supply and demand, you will see that when supply is limited, the demand increases. Scarcity has a psychological control on us, making us crave something even more if there isn’t enough to go around. Scarcity creates a fear of shortage and thus a sense of urgency.

There are three ways to target customer using this principle:

·        Limited Time Offers

The most popular in the scarcity category, it shows a shortage of time and practically every advertisement uses this to lure customers. For example, “Get 0% interest before it’s gone!”

·        Limited Quantity Offers

When something is offered in a limited quantity, it becomes unique or exclusive. In some studies, limited quantity offers have performed better than limited-time offers because you don’t know when an offer of limited quantity will become unavailable, whereas a time based offer has a known end time.

Personalized email

This is why when Google was launched it was so successful. Gmail.com addresses where in limited supply and you could only get one if you got an invitation. This created exclusivity and value.

Marketing Software

How to Optimize Your Landing Pages for Long-Term Lead Generation

The Page Title

The most important component for any on-page SEO is the title of that page. The page title gives the description of the webpage that you see at the top of the browser or in the tabs.

The correct page title can effective indicate what the content on that given page is about, to search engines. They are also a few key components that you can consider while creating page titles for your landing pages:

·        Keep it short – Search engines mostly only show the first 60 characters in search results and so your page title shouldn’t be the complete title of the content or offer that you are promoting website. Instead, focus on keywords by eliminating any unnecessary words. But be sure that it is still easy to read and is clear in conveying what the content of that page is about.

·        Use high-quality keywords first – Search engines give more importance to keywords that are placed closer to the left of the page title. Because of this, you should begin your page title with the most important keywords first and put the less important ones later.

ustomers too are warming up to the idea of getting customized offers

But thankfully now, with the addition of cross media marketing, the technology to cater to each and every customer on a personal level exists. AudienceOne is one such leading company which can provide your business with personalized cross media and variable data printing softwares. Digital printing, email, Internet, mobile, social media, data mining, analytics, etc. are all easily available.

Customers too are warming up to the idea of getting customized offers and are now demanding business owners to target them individually, instead of sending them generic material that they consider ‘junk mail’.

For instance, take Target as an example. This store has made an individual profile for shoppers based on data taken from purchases and online and email interactions of over 2 billion of their customers. They then designed and circulated personalized emails featuring discounts and products that would appeal to each customer based on their previous purchases. The result: double the response rates, a 50% increase from previous static email and a 30% savings in operation costs.

So, avoid a one-size-fits-all approach and instead present your customers with the much needed individual attention they want and deserve!